Mr. Shmallow (toon)

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Toon Category: Shorts
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"Look Lively. LOOK LIVELY!!!"
This article is about the toon. For the character, see Mr. Shmallow.

An Old-Timey marshmallow commercial for Fluffy Puff Air-Puffed Sugar Delights gives The Homestar Runner nightmares.

Cast (in order of appearance): Mr. Shmallow, The Sad Kids, Mr. Bossman, The Moon, The Homestar Runner, Sickly Sam (Easter egg), The Sneak (Easter egg)

Places: The Moon, The Old Movie Reel Room

Date: Friday, August 4, 2003

Running Time: 1:03

Page Title: Mr. Shmallow makes good!

DVD: Everything Else, Volume 1



{The screen displays the words "A filmed commercial advertisement". Then Mr. Shmallow appears on the screen.}

MR. SHMALLOW: Greetings, fallows. I'm Mr. Shmallow. {his name appears on the screen}

{Mr. Shmallow jumps to the next scene-he peeps in from the left as a bunch of candies appear on a table. The candies are labeled Dandied Sugar, Sweet Brand Meats, Choco-Lumps, and Delicious "Bag".}

MR. SHMALLOW: Have you grown loath of ordinary confections?

{cuts to a shack in the arctic labeled "Sugah Shak", with Mr. Shmallow peeping in from the top}

MR. SHMALLOW: Has the Sugah Shak left you out in the cold?

{The door of the shack closes, then the walls of the shack collapse outwards, revealing The Sad Kids. The shack roof falls on them. Cut to a man in a dress shirt, dress pants and tie, smoking a pipe and carrying a briefcase, next to a woman dressed in a '50s style party dress. Both are wearing jetpacks and hover before a curtain with a star-burst pattern evocative of the 1950s. The words "Look Lively!" appear in front of them.}

MR. SHMALLOW: Look lively at today's go-get-em lifestyle with {The Fluffy Puff box is displayed} Fluffy Puff Air-Puffed Sugar Delights!

{The box moves slightly as a winking sound is heard. Cut to a pile of sugar being "puffed" by a bellows into a marshmallow shape, making a wheezing sound.}

MR. SHMALLOW: Each delight is hand puffed with a blend of only the finest airs.

{A cartoon cloud wearing a medal labeled "O2" enters from the upper right while a turkey and a floret of broccoli are "puffed" by the bellows into marshmallow shapes. The words "Air-Puffing® Tech-No-Logy® appear at the top.}

MR. SHMALLOW: Air puffing is surely the future of eating delicious foodstuffs.

{Cut to a fat, rich-looking man at a desk smiling and snapping his suspenders. On his desk are two boxes, labeled "FIRED" and "TO BE FIRED".}

MR. SHMALLOW: Mr. Bossman wouldn't settle for much less!

{Cut to a marshmallow on a stick roasting over a fire. The moon can be seen in the upper left hand corner.}

MR. SHMALLOW: Add open flames to create a flavor taste {the words "Flavor Taste" appear} that will—

{Cut to Mr. Shmallow in a glass ship, in front of a background with stars hanging on strings.}

MR. SHMALLOW: —send you to the moon!

{Mr. Shmallow flies up to the moon, which eats him.}

THE MOON: Air-puffed sugar delights.

MR. SHMALLOW: {sweating} That's right, the moon. {his forelock swings down and cleans off his glasses, which have fogged up} Enjoy Fluffy Puffs Air-Puffed Sugar Delights. Hand-puffed at the factory in Neuconsin.

{Music starts playing, and Mr. Shmallow bounces along.}

ANNOUNCER: {singing} Fluffy Puff air-puffed sugar delights,—

{The Fluffy Puff box comes out of Mr. Shmallow's hat, and a speech bubble appears with the words "Hand-Puffed at the factory in Neuconsin!"}

ANNOUNCER: {singing} —hand-puffed at the factory in Neuconsin! {stops singing} {quickly, sotto voce} Fluffy Puff Air-Puffed Sugar Delights. Hand-puffed at the factory in Neuconsin.

{"Fluffy Puff Air-Puffed Sugar Delights*" and "*Hand Puffed at the factory in Neuconsin" appear at the bottom.}

{The camera pulls back to reveal The Homestar Runner watching the commercial on a screen.}

MR. SHMALLOW: Look lively. {The words "Look Lively!" appear on the screen.} {suddenly louder, darting toward the camera} LOOK LIVELY!

{The Homestar Runner jumps and Mr. Shmallow tip-toes off the screen to the left with Homsar's walking noise. The camera cuts to a front view of The Homestar Runner.}

THE HOMESTAR RUNNER: That monster's gonna give me nightmares.

{Cut back to a closeup of the Fluffy Puffs Air-Puffed Sugar Delights box with the words "The End" on the screen.}

Easter Eggs

  • At the end, click on "Air-Puffed Sugar Delights" to see a short scene featuring Sickly Sam.
{Cut to Sickly Sam standing next to a bag of Delicious "Bag".}
SICKLY SAM: This empty bag of Delicious "Bag" would make a fine sock for the colder of my two feet.
{Sickly Sam shakes his left foot, then begins reaching for the bag. The Sneak runs up and rips the bag to shreds, then runs away}
SICKLY SAM: Well, folks, you know what that means. {disappears in a puff of smoke}

Fun Facts


  • A "sugar shack" is a structure where maple sap is converted into maple syrup. The term appears in popular songs to refer to a cheap residence of a couple in love.
  • "O2" is the chemical formula for molecular dioxygen, which comprises about twenty-one percent (by volume) of the Earth's atmosphere.


  • The "go get 'em" lifestyle people are done in a more fifties style, complete with Space Age science fiction. The Space Age sci-fi fad did not occur until then, so such depictions would be nonexistent in 1936.

Inside References

  • This cartoon is roughly equivalent to Meet Marshie where Marshie talks about how Fluffy Puff Marshmallows are made and what you can do with them. It even includes a comment from The Homestar Runner at the end, echoing Homestar's appearance at the end of Meet Marshie.
  • Sickly Sam saying, "Well folks, you know what that means," echoes The Homestar Runner's saying, "Well folks, you know what that means. Now I'll do a dance."
  • The page title "Mr. Shmallow makes good!" and the summary in the Toons Menu reading "He's no apothecary" are both references to the Easter egg in the email 2 emails, in which Old-Timey Strong Bad said variations of these two things.
  • The sound Mr. Shmallow makes when he leaves the screen is the same fluttery noise Homsar makes when he walks.

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